Powered by the Herdstone Operating System
Know what you own. Know what it may be worth. Know what needs attention. Starting at $99/month.
Herdstone organises the identity, records and operating history behind your cattle into one continuously updated system — so you can run the ranch better today, and be ready when a lender, insurer or buyer needs information tomorrow.
Use the identification you already have — or we'll help you choose the lowest-cost option that works.
Sample screen. Estimated value is modelled, not an appraisal.
Head count multiplied by the average you entered. Not an appraisal, not an offer, and not a promise of credit or insurance from anybody.
Holding these cattle another 12 days would cost about $340 in feed. On their measured gain and today's reference price, the projected value range is $2,380–$2,610.
Arithmetic on your animals and a published reference price. Not a forecast of the market. You decide.Nothing to do with your credit and nothing to do with risk. It measures how complete your records are against what a lender or insurer typically asks for — for example, 72% of requested financing-file information complete. It is not a score of your creditworthiness.
Sample scores. Yours improves every time a record gets filed — and the app tells you which one to file next.
Herdstone works whether you ever borrow money, change insurers, or sell through a participating buyer. You pay for the operating system. We don't take a percentage of your cattle, your land, your loan, your insurance policy or your sale proceeds.
| Ranch size | Herdstone Intelligence | Per head at the top of the tier |
|---|---|---|
| Up to 250 head | $99 / month | $0.40 |
| 251 – 1,000 | $249 / month | $0.25 |
| 1,001 – 2,500 | $499 / month | $0.20 |
| 2,501 – 5,000 | $799 / month | $0.16 |
| 5,000+ | Institutional pricing | Quoted |
Animals above the first 250 are configured at $0.50 a head, once. Active GPS, LoRa or health monitoring is optional and quoted separately. Lender and insurer integrations are contracted and paid for by the institution.
Use the next animal already going through your chute. Herdstone should add seconds — not another job.
Your ranch, your animal record and the hardware are configured before the box leaves.
One preconfigured tag, an applicator if you need one, and a card with a QR code.
Put the tag in. Scan the card. Confirm the animal. That's the whole job.
Seconds to apply. Under two minutes to activate.
Works with the identification already in the ear and the applicator you already own. If you need one we include it — reusable, so it's a first-animal cost.
Put in your own figures. We don't fill them in for you, and this counts time only.
Your assumptions, not ours. Move that last slider to whatever you actually believe.
Once an animal has an identity and two weigh-ins, we know her measured daily gain — not a breed average, hers. From there we project her weight forward and price it at a range of market values.
Measured on your scale, from your animal. Not an estimate.
Projection assumes recent measured gain continues. Actual gain can change with age, feed, health, weather and management. Each new weight resets the projection.
We forecast her weight. We never forecast the market — you get the range, and you decide.
These are decisions, not dollars. We will not put a figure on what better timing is worth until we have measured it on a real herd.
Tagged at first handling. Dam, date, sex recorded. The record starts here and never restarts.
Compliance file opensAlerts on behaviour that often precedes calving trouble, on cows wearing a device.
Calves that liveFirst weight against identity. Second weight gives her measured daily gain — and a projection.
Value on the pageTreatments logged as they happen. Your vet sees them before he arrives.
Fewer losses, cleaner recordsCows returning to service flagged before the pregnancy check, so you can act early.
The biggest single lineIdentity, ownership, health and weight history assembled into one document.
Ready for buyer or bankA verified lot with a complete history, sold with the record attached.
Better lots, cleaner settlementEvery stage adds to the same record. That is the whole product — the animal is monetised once at sale, but the record is worth something at every step before it.
Every record you add gives Herdstone more information to produce operation-specific insights. Why that compounds →
What the subscription keeps current for your operation. Availability of each item depends on the records and hardware connected to your ranch.
Our goal isn't to sell you hardware. It's to make every connected animal more valuable to your operation.
Not RFID. Not GPS. Not blockchain. Not AI. Those are how we get there.
Hardware is simply how your operation joins the Herdstone network. We don't build any of it, and we'll tell you the cheapest option that does the job.
The producer controls the producer's data. We don't sell it to advertisers or data brokers. Herdstone may work with lenders, insurers, buyers and other institutions — but identifiable producer information is shared only under documented permissions or applicable contractual requirements.
A dairy farm in Paraná, Brazil used continuously monitored cattle as collateral for a credit operation of roughly $20,000, registered on Brazil's B3 exchange infrastructure.
To be clear: not a Herdstone transaction, and no publicly traded "cow tokens." Industry validation, nothing more.
Read the case studyEvery record you add gives Herdstone more information to work from.
Every animal added and every record filed makes the picture more complete.
Documents assemble themselves as you go, not the night before somebody asks.
Your information stays current, so you're ready before the conversation, not during it.
Forecasts and recommendations get sharper the longer you run on it.
As more operations use Herdstone, the network can accumulate more permissioned livestock records and connect more participants around a common information layer. The value isn't another ear tag. It's the record that follows the animal.
The record becomes more useful over time.
Each new verified event can add context to the animal's history — weights, health records, movements, ownership documentation, sales and other authorised information.
Herdstone does not need the network to make the product valuable. The operating system creates value for the ranch first. The network compounds that utility as more participants connect.
One permissioned platform — with the producer controlling what is shared, with whom, and subject to any active agreements they authorise.
* Where the producer has authorised their veterinarian to participate. Nothing here describes an outcome any institution has agreed to deliver.
Herdstone is hardware-agnostic on purpose. We don't manufacture anything, and we don't mark anything up.
We make money when the operating system is worth paying for. That is why we recommend the lowest-cost technology that does the job, and why we won't sell you monitoring on animals where it will not pay.
Written pricing before you commit. The $399 setup is not waived — where a lender, insurer or cooperative wants an operation enrolled at no cost to the rancher, that institution pays it.
A 15-minute call. No hardware ships until you approve the plan. Written pricing first. If it isn't for you, walk away.
Check my ranchFor lenders, insurers and cooperatives — discuss an institutional pilot
Or ring us — a person answers. hello@herdstone.com
Simple electronic identification tells you what you own. GPS tells you where she is. We build none of them, so we have no reason to push you up a tier — and on the call we'll tell you which one your place actually needs.
To scale, roughly. The difference between the tiers is not a feature list — it is physics, and it is why passive identification cannot tell you where an animal is.
Answer honestly and it'll often point you at the entry option.
Recommendations are guidance, not a quote. Final device selection depends on availability, radio approval and carrier coverage in your country. You get a written quote before you commit to anything.
Your cattle may be one of the largest assets on your operation. Herdstone gives you a continuously organized estimate built from the information available about the herd, keeps the records behind it organized, and tells you what is still missing.
This simple calculator multiplies the entered head count by the producer’s estimated average value per head. It does not independently value individual animals.
Built from head count, class, weight where available, and local market reference prices. It is a modelled estimate that moves with the market — not an appraisal and not an offer.
Identity, ownership, health events and device history. More complete records give participating lenders and insurers more information to evaluate. Each institution decides how, or whether, to use it.
A plain checklist, not a score you cannot interpret. Complete the items and your file is ready to share — with your permission — with participating lenders.
Important record changes can be independently timestamped so later alteration is detectable. You do not need cryptocurrency, tokens, wallets or any technical knowledge, and Herdstone is not selling you crypto for cattle.
Herdstone may anchor cryptographic proofs of important livestock events to blockchain infrastructure, creating a tamper-evident history of when those records were entered or updated. Anchoring proves when a record existed and whether it changed afterwards. It does not independently establish that the information submitted was accurate in the first place.
Device activation · animal-device binding · farmer permissions · financing pledge · insurance status · approved sale · payoff, release and settlement. Each one gets a timestamped, tamper-evident entry that no single party can quietly rewrite — including us.
Raw location data, private ranch records, bank details and confidential loan documents are never written to a public record. They stay in secure storage under your permissions. Only proofs of the events above are anchored.
An important limit, stated plainly. Blockchain does not independently prove that submitted information was accurate. Accuracy depends on the source records, device data, verification process, and participating institutions. What anchoring does is make later alteration detectable — which is why a registry spanning competing institutions needs it. It is plumbing, not a product you have to understand.
Farmers create the value. Herdstone helps them see it, protect it, and use it — without giving up control. Every promise below goes into the agreement, and several of them cost us real flexibility. That is the point.
Herdstone Verified Identity means the animal record has been linked to an accepted identification source and associated with a registered operation. It does not independently prove legal title, health status, market value, or the absence of existing liens.
Verification is not a single badge. It is a set of separate attributes, each shown with its own status:
| Attribute | Status |
|---|---|
| Identity | Confirmed |
| Operation association | Confirmed |
| Ownership document | Reviewed |
| Health record | On file |
| Device status | Active |
| Financing file | Complete |
| Institution review | Not yet reviewed |
Each attribute stands on its own. A confirmed identity is not a statement about title, health, value or liens, and no combination of attributes is a credit or underwriting decision.
A single screen showing every party with access to your identifiable records, what they can see, why they have it, when it expires, and whether it is required by an active financing agreement. Revoke optional access with one tap.
Herdstone owns its platform, data schemas, analytical models, software and de-identified benchmarks. You own your ranch records, your animal records and your identifiable operating information. That line does not move.
In July 2026 a dairy farm in Paraná, Brazil, used continuously monitored cows to support a credit operation of about $20,000. Ten dairy cows valued at roughly R$120,000 backed a R$100,000 CPR-F — Brazil's rural credit note — which was registered on B3, the country's exchange infrastructure. Each animal carried an encrypted digital identity built from collar data on health, behaviour and location.
A financial institution used monitored and digitally verified livestock information as part of a real credit transaction.
Verification and monitoring may give participating lenders more information when evaluating collateral, exceptions, advance rates and ongoing monitoring requirements.
A consistent identity and pledge record can reduce duplicate-pledging risk among participating institutions, although legal priority still depends on applicable law, filing systems, contracts and collateral registries.
Real financial infrastructure was involved. This category is moving from concept to pilot, and producers with organized records may be easier for participating institutions to evaluate.
Reported facts: ten dairy cows at Fazenda Engenho Velho in Imbituva, Paraná, valued at about R$120,000, secured a R$100,000 CPR-F. BMP Sociedade de Crédito Direto originated the note; Target FIDC acquired the credit rights and registered the operation on B3. Monitoring collars and the digital identity for each animal were supplied by the agtech Cowmed. Herdstone is not a party to any of it and has no relationship with the companies named.
Herdstone organizes permissioned livestock identity, records and monitoring information for institutions that already finance, insure, buy or service cattle. Herdstone does not make your credit, insurance or purchasing decision.
We do not lend, do not underwrite, and do not take credit or underwriting risk. We organize and structure the record, and — only where the producer has authorized it — make that record available to participating institutions.
Herdstone supplies information and record infrastructure; each institution decides what weight, if any, to give that information.
So do insurers, cooperatives and processors. What each of them is short of is not livestock — it is defensible information about livestock. That is the whole reason an institution becomes a Herdstone customer.
Borrower herd schedules. Identity coverage. Exceptions. Documentation. Changes over time, across a portfolio of borrowers. What you do with that information remains entirely your decision.
Schedules at inception. Event history through the term. Claims documentation. Device coverage. Structured to support your existing adjustment process.
Identity reconciliation. Sale records. Participating pledge information. Settlement records — to support your own diligence at scale.
Herdstone can be funded through participating lenders, insurers, cooperatives, sponsors, or producer subscriptions, depending on the program and features selected. Institutional revenue lines include readiness files, portfolio monitoring, collateral exception alerts, insurance schedules, claim documentation, settlement and release records, API access and portfolio analytics.
We will not originate credit, bear underwriting risk, guarantee outcomes, or provide identifiable producer data without documented, revocable, purpose-limited permission from that producer.
Herdstone is initially seeking a small number of lenders, insurers, cooperatives and commercial cattle operations for controlled pilots. Early deployments will measure identity coverage, records completeness, monitoring reliability, operational adoption, and institution-level decision value.
Discuss a controlled pilotModels are available to everyone. What is not available to everyone is a permissioned, longitudinal, institution-grade record of specific animals on specific operations, contributed over years by the people who own them. Every month a ranch stays connected, that record gets harder to replicate and more useful to the institutions that rely on it. The intelligence is a consequence of the record, not a substitute for it.
Herdstone does not need the network to make the product valuable. The operating system creates value for the ranch first; the network compounds that utility as more participants connect. That distinction matters — it means the producer business stands on its own economics, and the network is upside rather than a precondition. See how the record compounds →
Herdstone sits between whatever approved device a producer uses and whatever a participating institution needs to see.
Electronic identification through GPS, LoRaWAN, cellular, satellite and health hardware. We certify, provision and support it. We do not manufacture it.
Every vendor sends a different shape of data. We normalise all of it before anything downstream sees it, so a producer can change devices without changing anything else.
Identity, ownership, health, movement, pledge, sale, payoff and release — structured, with key events anchored so that later alteration is detectable.
One screen: what they own, what it may be worth, what needs attention, and what is still missing.
Device-agnostic by design. A change of tier, vendor or country is absorbed by the ingestion layer rather than by a rebuild.
We're taking a small number of cattle operations, 50 to 5,000 head, to work with us from the start. A named person sets up every kit by hand. Nothing ships to anybody who hasn't had the call.
We look at your place, work out which hardware suits, order and set them up, get your herd on the screen, sort the first records, show you how it works, and plan the rest of the herd.
Paid up front. If you proceed to a deployment, the full $399 is credited against it. If you decide not to, you have received the assessment and the setup you paid for. Nothing here is free, and nothing here is a loss.
Equipment nobody chose never gets fitted. Paying something small means you actually work them — which is the only thing that helps either of us.
If your operation runs more than about 5,000 head, we will route you to an institutional deployment conversation instead — the process, timeline and pricing are different.
We reply within two business days with an assessment call, a written quote and the agreement. Nothing is charged until you approve it.
This is a service and equipment agreement. It is not a loan, not insurance, and not a promise of any financial outcome. Lending and insurance decisions are made by licensed third parties, never by us.
Ranchers do not need to read this page. Investors and partners do.
Each rung is harder to replace than the one below it. That is the whole argument for the long-term value of the business — not the number of animals, but where in that stack Herdstone ends up sitting.
Revenue lines beyond setup and subscription are planned, not live. Several depend on licensing, jurisdiction and institutional demand that has not yet been proven.
Ranchers have always created valuable information. Every birth, every treatment, every sale, every season. The problem is that the information has never worked as hard as the people creating it.
Herdstone exists to change that.
That chain is the whole company. We are not trying to sell equipment, and we are not trying to own your operation. We are trying to make the information your ranch already produces work as hard as you do.
Farmers create the value. Herdstone helps them keep more of it.
Check my ranchThese are being drafted with counsel. Until each one is published and linked, the application form should not be promoted publicly. If you need any of them before then, ask us and we will send the current draft.
What we collect, why, where it is stored, how long it is kept, and how a producer exercises their rights.
Use of the site and the product, limitations, and the clear statement that nothing here is financial, insurance or veterinary advice.
How permissions are granted, scoped, logged, expired and revoked, and what a participating institution may and may not receive.
Which devices are approved, what each tier can and cannot do, and what happens when a vendor changes or discontinues a product.
Founding Ranch Deployment terms: the Founding Ranch Program, what it covers, how it is applied, and what happens if you do not proceed.
Hardware warranty periods, replacement process, return shipping, and what is excluded.
Accessibility statement and cookie/analytics disclosure to be published alongside the above. Until each of these is live and linked, the application form should not be promoted publicly.